Reporting & Competitive Intelligence
Reporting and competitive intelligence for agencies serve different purposes, but they become most valuable when they lead to a decision. Reporting explains what happened…
Analytics & reporting
Voice of Customer Analysis: Turn Reviews into Messaging Insights
Voice of Customer analysis is a structured process for examining how customers describe their problems, expectations, objections and…
Competitor Content Analysis: A Repeatable Audit with Examples
Competitor content analysis is a structured review of the messages, formats and publishing patterns that other brands make…
Competitive Intelligence for Marketing Agencies: From Research to Creative Brief
Competitive intelligence for marketing agencies is not about copying competitors or collecting as much data as possible. It…
Social Media Reporting Template for Agencies: What to Include and Why
A social media reporting template for agencies should make recurring reports easier to prepare without reducing them to…
Client Reporting for Agencies: Metrics, Commentary and a Monthly Template
Client reporting for agencies should do more than summarize platform metrics. A useful report explains what happened, why…